If you’re a freelancer and offer professional services like copywriting, graphics design, UI UX, website design…this framework will show you how to 10x your business in the next 10 days.
Rule number 1:
Find high value clients. First you need to identify who high value clients are: Lets assume you run a copywriting business. Go on Google and search for anything, see those companies whose ads popup? They are paying Google a whole lot to get noticed - that means the owners of these businesses are high value thinkers - they’ll pay top dollar to get noticed.
These are the kind of clients you want to get.
Identify the top 10, write them down and move to step 2: start cold emailing them with a nice offer.
Sell yourself and don’t hold back on your pricing. Charge a premium - these businesses are already used to paying good money for marketing. One thing to keep in mind though is that just one out of every 30 to 40 companies will respond…but it’s worth it at the end. They’re going to need your portfolio or some form of proof that you can perform the service. This would be great if you already have a lot of completed jobs in your portfolio. If you don’t, this next tip is for you: build your portfolio by doing lots of free work for everyone within your network. Then switch it up a bit - do unsolicited samples of your work for top companies. Send it to them, they might accept it and pay you for it or they won’t, add it to your portfolio anyway as a sample project you did for a notable company.
Rule number 2:
Avoid cheap clients If you’ve tried out rule 1 for a while and you feel it hasn’t delivered quite as fast as you expected, you’ll be tempted to get some low paying clients just to get by. Don’t do this - you’ll spend a lot of time convincing these guys they need your service.
If you need to convince people that your service is useful, you’re going to have a hard time scaling!
Plus, it takes the same amount of energy to close a high paying client. So there, you have it - 2 rules to follow in order to 10x your freelancing business: find high value clients, avoid the cheap ones.
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